What is the sales of sex underwear?

The development status of sexy underwear industry

With the liberation of sexual concepts and people’s pursuit of quality of life, sexy underwear has become a rapidly developing industry.As of 2019, the global sexy underwear market has exceeded $ 40 billion, of which the Asia -Pacific region is the fastest growing market.

The trend of sex underwear sales in recent years

According to data released by the market research company, the global sexy underwear sales in 2019 will be about $ 28 billion, and it is expected to reach $ 50 billion by 2025.Sales growth mainly comes from the Asia -Pacific region, North America and European markets.

The richness of product types

There are many types of sexy underwear, including sexy bra, tulle coats, underwear, leggings, suspenders, pajamas, sexy socks and other types of products.Each sexy underwear has its own series. Some of them are particularly suitable for staying at home, while others are particularly suitable for going out.

Contributions to different sales channels

There are various sales channels for sex underwear, including various forms such as physical stores, online stores, and social media.Right now, online stores have become the largest sales channel for the sex underwear industry.Buying sexy underwear online is more convenient, hidden, and prices are more favorable than physical stores, so it is welcomed by more people.

Interesting underwear brand competition pattern

The sexy underwear market is mainly concentrated in Europe, America, Japan and other places. These countries have many well -known sexy underwear brands, such as Victoria’s secrets, demon underwear, La Perla, and Baoyari, Switzerland.Local brands focus on rich procurement experience, luxurious underwear design and high -quality fabrics, and the competition is very fierce.

Features of sexy underwear consumers group

Modern women pay more and more attention to self -image and body management, and the comfort and rise of sexy underwear are important factors for consumers.In addition to young women in their 20s, there are more middle -aged women and elderly women who have joined the consumer of sex underwear.Among the sexy underwear consumers, women occupy the vast majority.

What factors affect sales

Interesting underwear sales can be affected by various factors, including the environment, economic environment, and social atmosphere.Economic changes also have an impact on the sexy underwear market. When the economic development is good, consumers’ purchasing power will be improved, and there will be more demand for sexy underwear.

How to choose the right sexy underwear

Choosing the right sexy underwear needs to choose the fabric and style according to the personal skin texture and body shape.When choosing, you should pay attention to the comfort of underwear, avoid choosing too tight styles or choosing wrong fabrics, especially for women with sensitive skin.In addition, pay attention to the design and use of style.

The development trend of the future sex underwear industry

Interest underwear has become part of fashion, culture, and life, and it has huge potential and future.The future development trend is mainly reflected in design, materials, intelligence, comfort, accessories, etc.Among them, the use of more advanced materials, more humane design concepts, and smarter marketing and service customers will become an important trend of future sexy underwear.

Analysis of sales of luxury sexy underwear

Major high -end fashion brands are increasingly home and light luxury.Luxury sexy underwear manufacturers and merchants compete into the market.High -end brand sexy lingerie styles and fabrics have been rigorously designed, and the manufacturing process is more improving, but the price will be more expensive than ordinary sexy underwear.Consumer groups.

Future development prospects of sex underwear market

The future development trend of the sex underwear industry is beautiful, and it is also inseparable from marketing and accurate grasp of customer demand.Enterprises should use advanced technology and high -quality materials to produce sexy underwear, continuously innovate design and improve production technology, provide better, comfortable and healthy sexy underwear, and promote the development of the sexy underwear market through efficient marketing strategies to achieve longer -term and longerStable development goals.


As an emerging market, sexy underwear is different from consumer groups in different countries and regions.But in general, the market potential is great. After future development, sexy underwear is expected to become synonymous with fashion, health and quality, and provide global consumers with better quality of life.

If you want to learn more about sexy lingerie or purchase men’s or sexy women’s underwear, you can visit our official website: https://melbournelingerie.com